Qi Master Reflexology presented a unique opportunity to introduce a culturally specific wellness concept into the Australian retail landscape.

The brief called for a bold, contemporary expression of Chinese identity — one that avoided cliché in favour of confidence, urbanity and cultural currency. The spatial planning and interior design were carefully developed to reflect this ambition, positioning reflexology not as a novelty but as a respected, authentic practice. The design draws on material and visual cues that reference contemporary Chinese culture, using strong forms and immersive detailing to create a space that feels both striking and grounded.