This flagship store for Camilla brings the brand’s expressive world to life through an immersive interior that celebrates drama, detail and movement. The design balances bold materiality with soft forms, layering textiles, colour and sculptural elements to create a dynamic retail experience. Carefully choreographed spatial moments guide the customer journey, reflecting the fluidity and richness of the Camilla collection while supporting commercial functionality.
Retail / Doncaster, Victoria / 2018
CAMILLA
This project was undertaken in collaboration with Ilker Tuncer for Pinto Tuncer. It was a pleasure to collaborate with the fantastic team at Camilla, and with artists Simon Leah and Georgie Seccull for their phenomenal avian insertions, which added a vibrant narrative dimension to the space.
